{"id":225350,"date":"2026-02-03T12:06:34","date_gmt":"2026-02-03T12:06:34","guid":{"rendered":"https:\/\/oryon.be\/types-merken\/"},"modified":"2026-04-01T20:09:28","modified_gmt":"2026-04-01T20:09:28","slug":"types-of-trademarks","status":"publish","type":"page","link":"https:\/\/oryon.be\/en\/types-of-trademarks\/","title":{"rendered":"Types of trademarks"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#004F37&#8243; background_image=&#8221;https:\/\/oryon.be\/wp-content\/uploads\/2026\/02\/accentlijn.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;31%&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;2%&#8221; custom_padding=&#8221;130px||130px||true|false&#8221; custom_padding_tablet=&#8221;130px||130px||true|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_width_phone=&#8221;88%&#8221; background_position_phone=&#8221;bottom_right&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;BricolageGrotesque-ExtraBold|900|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;70px&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;350ms&#8221; animation_intensity_slide=&#8221;5%&#8221; header_font_size_tablet=&#8221;70px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Types of trademarks<\/h1>\n<h2>Types of trademarks you can register<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;700ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There are various types of trademarks you can register to protect your company&#8217;s brand identity. Trust our trademark attorneys to determine which trademarks you should file.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/oryon.be\/en\/contact\/&#8221; button_text=&#8221;Schedule a meeting&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#004F37&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||22px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;1000ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self: flex-end;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||false|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Word mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A mark consisting solely of words, letters, numbers or a combination thereof.<\/p>\n<p style=\"font-size: .8em;\">Example: \u201cNike\u201d or \u201cCoca-Cola\u201d<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Device mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A mark containing a graphic element, often without words. Synonym: logo.<\/p>\n<p style=\"font-size: .8em;\">Example: the Apple logo.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Combined mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A combination of a word mark and a device mark.<\/p>\n<p style=\"font-size: .8em;\">Example: The McDonald\u2019s logo in combination with the name \u201cMcDonald\u2019s.\u201d<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Colour mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A specific use of colours that distinguishes a brand, provided it is unique and applied consistently.<\/p>\n<p style=\"font-size: .8em;\">Example: Cadbury\u2019s use of purple for chocolate packaging.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Three-dimensional mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A unique three-dimensional shape that identifies a product or its packaging.<\/p>\n<p style=\"font-size: .8em;\">Example: The shape of a Coca-Cola bottle.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Sound mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A distinctive sound associated with a brand.<strong><br \/><\/strong><\/p>\n<p style=\"font-size: .8em;\">Example: The Windows start\u2011up sound.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Scent mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A mark based on a specific scent. This type is rare because scents are difficult to describe and register precisely.<\/p>\n<p style=\"font-size: .8em;\">Example: The smell of freshly cut grass for tennis balls.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Motion mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A mark consisting of a moving image or animation.<\/p>\n<p style=\"font-size: .8em;\">Example: The rotating triangle in the TriStar Pictures introduction.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hologram mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A mark distinguished by a holographic image.<\/p>\n<p style=\"font-size: .8em;\">Example: The G of Google<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Pattern mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A specific pattern that is unique and recognisable for a brand.<\/p>\n<p style=\"font-size: .8em;\">Example: The Louis Vuitton chequerboard pattern.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Position mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The specific way in which a mark is placed or applied on a product.<\/p>\n<p style=\"font-size: .8em;\"><span>Example: The yellow stitching on Dr Martens shoes.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Multimedia mark&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;32px&#8221; background_color=&#8221;#f6f6f6&#8243; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;35px|15px|0px|15px|false|true&#8221; animation=&#8221;left&#8221; header_font_size_tablet=&#8221;32px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>A mark consisting of a combination of images and sound.<\/span><\/p>\n<p style=\"font-size: .8em;\"><span>Example: MGM\u2019s roaring lion.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#004F37&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Discuss which trademarks define your identity<\/h2>\n<p>Our trademark attorneys ensure optimal protection.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/oryon.be\/en\/contact\/&#8221; button_text=&#8221;Schedule a meeting&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#004F37&#8243; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;30px||||false|false&#8221; 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width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#004F37&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>News, client cases <br \/>and articles<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; excerpt_length=&#8221;170&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; masonry_tile_background_color=&#8221;#f6f6f6&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;BricolageGrotesque-ExtraBold||||||||&#8221; header_text_color=&#8221;#004F37&#8243; header_font_size=&#8221;22px&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;1.2em&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;15px&#8221; meta_line_height=&#8221;1em&#8221; read_more_line_height=&#8221;3em&#8221; custom_margin=&#8221;||7px|||&#8221; custom_css_content=&#8221;padding-top:10px;||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_button button_url=&#8221;https:\/\/oryon.be\/en\/news\/&#8221; button_text=&#8221;To the news overview&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#004F37&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_speed_curve=&#8221;ease-in&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;18px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_text_align=&#8221;left&#8221; header_3_text_color=&#8221;#004F37&#8243; header_3_font_size=&#8221;28px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;28px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Clear answers to every IP question<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_accordion open_toggle_text_color=&#8221;#004F37&#8243; icon_color=&#8221;#004F37&#8243; module_id=&#8221;dt-closed-accordion&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;#004F37&#8243; body_text_color=&#8221;#000000&#8243; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;What is a trademark?&#8221; open=&#8221;on&#8221; toggle_icon=&#8221;&#x22;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;19px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; text_orientation=&#8221;left&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#004F37&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_align=&#8221;left&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1em&#8221; background__hover_enabled=&#8221;off|desktop&#8221; background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color__hover=&#8221;on&#8221;]<\/p>\n<p>A <a href=\"https:\/\/oryon.be\/en\/trademarks\/\">trademark<\/a> is a legally protected identifying mark such as a name, logo, symbol, word, slogan or a combination thereof. It distinguishes and identifies your product or service from those of your competitors. A trademark gives you the exclusive right to use the mark for specific goods or services within a defined geographical area.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How can I protect my trademark?&#8221; toggle_icon=&#8221;&#x22;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;19px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; text_orientation=&#8221;left&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#004F37&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_align=&#8221;left&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1em&#8221; background__hover_enabled=&#8221;off|desktop&#8221; background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color__hover=&#8221;on&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span>Unlike patents, which are limited in time, a\u00a0<\/span><a href=\"https:\/\/oryon.be\/en\/trademarks\/\">trademark<\/a><span>\u00a0can remain your property indefinitely, provided it is renewed on time with the local or regional trademark registers. The initial filing date of your trademark is crucial in this, as it determines the start of your monopoly and can give you a six\u2011month priority right worldwide. You can count on our\u00a0<\/span><a href=\"https:\/\/oryon.be\/en\/about-us\/\">trademark attorneys and paralegals<\/a><span>\u00a0to handle all the administration required to register and protect your trademark rights. After an initial\u00a0<\/span><a href=\"https:\/\/oryon.be\/en\/intellectual-property-rights\/\">discussion<\/a><span>\u00a0and a favourable preliminary search, we file your trademark in all relevant countries. We subsequently ensure that your trademark is renewed everywhere in good time, so that it remains your property. You can expect transparency, clarity and a proactive approach.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What does an Availability Search involve?&#8221; toggle_icon=&#8221;&#x22;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;19px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; text_orientation=&#8221;left&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#004F37&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_align=&#8221;left&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1em&#8221; background__hover_enabled=&#8221;off|desktop&#8221; background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color__hover=&#8221;on&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span>An Availability Search is a legal investigation, usually carried out in the field of trademark law, to determine whether a trademark or logo is available for use and registration. It prevents conflicts and avoids investments in a trademark being lost due to opposition proceedings.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What rights do I have once my trademark is registered?&#8221; toggle_icon=&#8221;&#x22;||divi||400&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;left&#8221; body_font_size=&#8221;19px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; text_orientation=&#8221;left&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#004F37&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_align=&#8221;left&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1em&#8221; background__hover_enabled=&#8221;off|desktop&#8221; background_color__hover=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color__hover=&#8221;on&#8221; open=&#8221;off&#8221;]<\/p>\n<p>After registration, a trademark owner has the following rights:<\/p>\n<ul>\n<li>The trademark can be sold or licensed to others to generate income.<\/li>\n<li>Legal action against counterfeiting can be taken.<\/li>\n<li>The registration of identical or similar marks when they are used for identical or similar goods or services can be opposed.<\/li>\n<li>If a trademark enjoys a high level of recognition, it is possible, in certain circumstances, to take action against highly similar trademarks used for dissimilar goods or services.<\/li>\n<\/ul>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_button button_url=&#8221;https:\/\/oryon.be\/en\/faq\/&#8221; button_text=&#8221;To FAQ overview&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#004F37&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;35px&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;500ms&#8221; animation_intensity_slide=&#8221;5%&#8221; animation_speed_curve=&#8221;ease-in&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;18px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Types of trademarks Types of trademarks you can registerThere are various types of trademarks you can register to protect your company&#8217;s brand identity. Trust our trademark attorneys to determine which trademarks you should file.A mark consisting solely of words, letters, numbers or a combination thereof. Example: \u201cNike\u201d or \u201cCoca-Cola\u201dA mark containing a graphic element, often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-225350","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Types of trademarks: which trademarks can you register?<\/title>\n<meta name=\"description\" content=\"Discover the different types of trademarks you can register, from word marks and logos to sound, colour and motion marks. 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