{"id":226425,"date":"2026-06-18T06:00:00","date_gmt":"2026-06-18T06:00:00","guid":{"rendered":"https:\/\/oryon.be\/?p=226425"},"modified":"2026-06-15T07:06:53","modified_gmt":"2026-06-15T07:06:53","slug":"why-one-intellectual-property-right-is-not-enough","status":"publish","type":"post","link":"https:\/\/oryon.be\/en\/why-one-intellectual-property-right-is-not-enough\/","title":{"rendered":"Why one intellectual property right is not enough"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div>\n<p><span data-contrast=\"auto\">Quite a few companies register their trademark and assume that they are protected. Or they file a patent application and consider the case settled. Until they face an infringement or find themselves in a legal conflict. Only then do they realize that winning a case in intellectual property (IP) requires building a solid fortress around your assets, layer by layer.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Owners of strong brands think strategically: they don&#8217;t rely on just one of the various intellectual property rights, but combine them so that when one layer of protection fails, the next one holds.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/p>\n<p><strong>The IP trifecta: combine 3 or more forms of protection <\/strong><\/p>\n<p><span data-contrast=\"auto\">IP-trifecta is a legal strategy in intellectual property law (IP). It refers to the simultaneous use of three forms of protection to optimally protect a product against counterfeiting and infringement. By making smart use of the fourth form of protection &#8216;copyright&#8217; in addition to patents, design rights and trademark rights, you go one step further.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>Patent<\/b>: protects how your product works (technology and functionality)<span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b>Design right:<\/b> protects how your product looks (shape, lines and appearance)<span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b>Trademark law<\/b>: protects your name, logo and brand identity<span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b>Copyright<\/b>: protects creative expressions in content and design and is automatically created<span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<\/div>\n<div><\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/oryon.be\/wp-content\/uploads\/2026\/06\/oryon_ip_trifecta_nl.jpg&#8221; title_text=&#8221;oryon_ip_trifecta_en&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div>\n<p><strong style=\"font-size: 22px;\">Fill the gaps of one IP with another IP <\/strong><\/p>\n<p><span data-contrast=\"auto\">Every intellectual property right fills the gaps that other rights may leave open. A patent expires after 20 years, after which your technical invention is free to use. Moreover, a competitor can build an alternative around it during that protected period. But a registered <a href=\"https:\/\/oryon.be\/en\/designs\/\">design<\/a>, a protected trademark appearance and copyright that act together with your patent? They form a much stronger wall that is difficult to break.    <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Dyson: A successful example of IP trifecta <\/strong><\/p>\n<p><span data-contrast=\"auto\">There are several brands and companies that successfully apply this approach. One of them is Dyson, which develops cordless vacuum cleaners and other household appliances. The brand plays on its innovative character by communicating consistently about &#8220;Dyson technology&#8221;.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">To protect its market position, Dyson combines <a href=\"https:\/\/oryon.be\/en\/patents\/\">patents <\/a>(around cyclonic separation technology), design rights (the recognizable design of their products) and trademarks (the Dyson brand and derivatives). This provides a total protection that analysts nowadays call a real &#8220;fortress&#8221;. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">When competitors like Hoover, Vax, and Samsung brought similar products to market, Dyson had multiple legal weapons to act. In 2024, the company even obtained a preliminary injunction against SharkNinja through the new Unified Patent Court (UPC) in Munich. This layered IP approach allowed Dyson to pursue enforcement across the entire European Union in one move.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/p>\n<p><strong>The combination is stronger than the sum of its parts <\/strong><\/p>\n<p><span data-contrast=\"auto\">Each intellectual property right protects a different dimension of your product. Together, they create overlapping layers of protection so that no circumvention strategy can undermine the entire protection. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">For companies operating in Europe or the Benelux, all instruments are available: European patents via the EPO, EU-wide trademarks and designs via the EUIPO, and Benelux registrations via the BOIP. Copyright arises automatically from the moment of creation, but must be actively used by the owner. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The mistake many companies make is that they treat these rights as separate decisions, under the responsibility of different teams. However, the power of IP trifecta only comes into its own when <a href=\"https:\/\/oryon.be\/en\/intellectual-property-rights\/\">we plan everything strategically<\/a>, ideally before the product launch and of course not after a competitor has already made a copy. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/p>\n<p><strong>Three interesting questions to ask <\/strong><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":0,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Do you have a patent that protects how your product works, but no registered design protecting its appearance?<\/span><span><br \/><\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":0,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is your <a href=\"https:\/\/oryon.be\/en\/trademarks\/\">trademark <\/a>registered in the right classes and in all the markets in which you operate?<\/span><span><br \/><\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":0,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Have you documented the creative elements (packaging, user interface, content, etc.) sufficiently so that you can effectively enforce your copyright ?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">If you have to answer &#8220;no&#8221; or &#8220;I don&#8217;t know&#8221; to any of these questions, that&#8217;s the weak spot your competitor can use to attack your fortress.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/p>\n<p><strong>Think ahead, with a comprehensive IP strategy <\/strong><\/p>\n<p><span data-contrast=\"auto\">Are you convinced that you need a layered approach to secure your market position? At Oryon, we are happy to think along with you about a total IP strategy.  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><a href=\"https:\/\/oryon.be\/en\/contact\/\"><span data-contrast=\"auto\">Schedule free consultation<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/a><\/p>\n<\/div>\n<div><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quite a few companies register their trademark and assume that they are protected. Or they file a patent application and consider the case settled. Until they face an infringement or find themselves in a legal conflict. Only then do they realize that winning a case in intellectual property (IP) requires building a solid fortress around [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":226438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An intellectual property right is not enough I Oryon<\/title>\n<meta name=\"description\" content=\"Read in this article from Oryon what IP trifecta is, how Dyson successfully combines intellectual property rights and why a strategic approach is crucial.\" \/>\n<meta name=\"robots\" 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